Saturday, August 31, 2019
Mass media
How have the mass media affected human life? The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in, others, in the meantime, argue that it brings us nothing but trouble. From my perspective, mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place, mass media is considered a source of entertainment.To the present day, television and the Internet offer a surprisingly broad variety of ecreational forms such as films, music, games, comics and so on. This wide range, coupled with the blossom of multi-channel technology, facilitates viewers's relaxation after a hard-working day. Such is the popularity of mass media that hardly any day goes by without tens of thousands of users turning to it for entertainment. In addition, mass media functions as a means of Information.It contains a truly large amount of informa tion of all types: from economic, political to environmental news, which assists onlookers or subscribers in keeping up with the current affairs In the world. For example, It Is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be Informed of the catastrophe within seconds. But for the information purpose of mass media, human beings would have been kept In the dark about the outside world.Those holding the reverse view argue that mass media does more harm than good for utilizers. Overexposure to televisions, computers or even newspapers can lead to eye disorders, headache, backache, so on. Should their heath suffer, how can they live normally, let alone comfortably? Nevertheless, the majority of victims are seen In sers of young age whose awareness of the bad effects of the mass media has not been fully developed. As long as they are educated, the Impact of mass media will not be so Intense. On balance, mass media Is one of th e focuses of todays concern.Although It possesses some drawbacks, It Is my strong belief that mass media play such an Indispensable part In human lives that hardly anyone can Imagine a world without Its appearance. In addition, mass media functions as a means of information. It contains a truly news, which assists onlookers or subscribers in keeping up with the current affairs in the world. For example, it is mass media that helps broadcast the Fukushima's nuclear explosion all over the world, hence enabling us to be informed of the beings would have been kept in the dark about the outside world. ive normally, let alone comfortably? Nevertheless, the majority of victims are seen in been fully developed. As long as they are educated, the impact of mass media will not be so intense. On balance, mass media is one of the focuses of todays concern. Although it possesses some drawbacks, it is my strong belief that mass media play such an indispensable part in human lives that hardly anyon e can imagine a world without its Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries. Mass Media This chapter presents the background of the study, statement of the problem, research objectives, research questions, significance the study and limitation of the study. Background of the study Formerly perceived as an activity that only large companies in developed economies engage in, the reality is, success of every organisation, whether large or small is dependent on building a relationship with their customers (Kotler, 2002). Small businesses have used promotion to raise customer's awareness and interest, announce new products, publicise an improvement and stay competitive (Garity, 2010). The more people respond to promotion, the better it is for the business and the society in large. Promotion allows customers compare and contrast products and services to ensure they get the best (Kotler, 2002)Kayode (2007) defines promotion as the conscious effort that involves setting up mediums that a business can utilize in persuading customers to buy products or services, or even promote a concept. Promotion as a means to communicated existed in pre-historical times. Egyptian papyrus, waxed boards and roadside rocks were used in the ancient times to present upcoming sales to the citizens (Feofanov, 2004). Technological advancements gave way to expansion of product promotion through mass media. In 20th century, the era of industrial and production though technology and innovation to develop sophisticated and organized means of communicating with potential customers. With the help of radio, billboards, flyers, television, magazines, newspapers and brochures, small businesses were able to to create awareness of their products (Patino ; Pitta 2012) and communicate with their customers. Breirley (1995) explains further that small businesses also engage in promotion with an objective to influence behaviours, appeal to customers as well as motivate them to buy or not buy certain products. In developing countries, broadcast and print media remain the most preferred means of promotion due to its nature of information richness whose format allows text, animation and audio (Murmaan, 2013). According to Marmori (2009) radio and television give businesses the possibility to reach a sufficient amount of targeted audience as well as a high frequency of words in the message distributed. They have the ability to reach even illiterate people. Television and radio transmits locally, regionally as well as internationally giving the promotion a widest coverage. Although the most popular, radio and television are expensive media for promotion of products and services in comparison to short exposure time of their message. One's message has to be brief, and sometimes considered a nuisance when aired in the middle of a program. With the creation of World Wide Web in the early 1990s, internet as mechanism of disseminating information between individuals, regardless of their geographical destination has had a landmark effect on how small businesses are promoting their products/ services (Leiner, Cerf, Clark, Kahn, 2017). Formerly regarded as a communication tool, internet in now a certifiably revolutionary technology that has enabled businesses a faster and better two-way communication between them and their customers. In the first era, internet belonged to individuals, an aspect that has long changed as businesses have taken over and are using social media to create awareness of their products or services (Kaplain & Heinlein, 2010). The revolution in technology has changed how businesses are establishing and maintaining relationships with their customers (Breirley, 1995). Through websites and social media and increase of mobile phone, both small businesses and customers have a quick access to information, low promotional cost, multimedia enriched and limitless space (Stojkovi?, 2012). Internet has offered a global platform to sell and buy products and services for small business formerly limited by lack of sufficient budgets.In Tanzania, many small businesses are integrating social media as part of the promotion plan. Ayman's Investment is a one such business that engages social media via Instagram to promote its services and products which includes a hair and beauty and bridal clothes respectively.Social MediaBuettner (2016) describes social media as computer affiliated tools that enables users to share information in virtual networks, faster and effective. When adopted in business, Social Media offers a variety of benefits and opportunities for businesses to promote their businesses (Celine, 2012). Therefore, businesses cannot afford to bypass Social Media. Mehmood ; Shabbir (2016) acknowledges that indeed social media has transformed not only social interaction but the way of business. Whether websites, social networks or blogs, people are sharing their experiences and information. Smith ;Treadaway (2010) observed that the rise of social media has more or less coincided with the decline of traditional media with its acceptance rate continuing to increase as compare to traditional media. Social media allow users to create content by taking and sharing photos of their products as well as write captions to compliment the photos (Bui, 2014). Ben Long, a photographer and writer highlights the use of photos as a powerful tool to evoke a potent experience to viewers (Long, 2011). Through social media, businesses can generate, authentic conversations between them and customers and they are sharing their thoughts and experiences at no cost at all, unlike word-of-mouth which is limited in reach and broadcast media that is expensive (Evans,2008). They include Facebook, Instagram, Twitter and SnapChat. Although less popular that Facebook, Instagram is rapidly becoming one of today's top choices among small businesses. Launched in October 2010, Instagram had 800 million active subscribers in September, 2017. With 7 million internet users in Tanzania, small businesses are using Instagram as an online mobile photo, video-sharing and social networking service enabling them take pictures and videos, and share them other users who are potential and existing customers (Gross, 2010). Both small and large businesses are using Instagram is an ideal promotion tool (Keating, 2015).Small InvestmentsSmall Investments also referred as Small Businesses are also referred to as Small and Medium Enterprises or Micro, Medium Enterprises. In Tanzania, small investments are described as those with the ability to engage or employ up to 4 with a capital amounting up to Tshs.5.0 million (SME policy, 2002). Tanzania Chamber of Commerce, Industry and Commerce estimate that at least 95% of business in Tanzania are small businesses and contribute about 35% of the country's Gross Development Product (GDP) making small business a crucial subject of discussion.This study is determined to find out how and why small businesses are adopting social media as a promotion tool. Mass media The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who will dub the foreign cartoons. The message will be promotion of nationalism and patriotism to Filipino children who often watch Digitized cartoons.The mass media is the airing of Digitized cartoons. The opinion leaders 5 | page will be the parents of the children who often watch Digitized cartoons. They are the opinion leaders because the researchers will interview arenas from Magmata, Manila and Guenon City to know their opinion about Digitized cartoons and their opinion about it promoting nationalism or just to help children to understand the show better because it's dubbed t our national language. Lastly t he children are the public because they are the target audience of the local TV networks.Sass motion The reason why the local TV networks continue to air Digitized cartoons, is for Filipino children to understand the show better, because if the cartoons were in English, the people who use it as a second language far Outnumber those w ho speak it as a first language. It doesn't promote nationalism because its setting is from western and Asian countries. The shows are Digitized because they only want to help children that are not yet familiar or incapable of speaking English h to understand the shows better.Many parents discourage their children to watch h Digitized cartoons because it doesn't help them to enhance their English proficiency which is important nowadays because it's the universal language. Depend will not consider this as a promotion for nationalism because Of its stet inning. Significance of the Study The researcher's aim is to know the reasons why local networks intent ion to Digitize cartoons and do they really want to promote nationalism by 6 | page dubbing foreign cartoons in Filipino language and to know the advantages and disadvantages of watching Digitized cartoons.The significance of this study to local TV networks is to know their reason of airing Digitized cartoons, to parents, it's significance is to understand the TV networks' reason Of airing Digitized cartoons and does it really help their children to understand the show better, as per the children, it's significance is to know the lessons or will they benefit if they watch Digitized cartoons. This duty will help the viewers to understand why they should or shouldn't encourage their children to watch Digitized foreign cartoons.If they really want to promote nationalism, they should make a Toga sitcom or TV shows for children like Abbott, Sinkable and Heartwarming. Scope and Limitation The people that are involved in this study are the local TV networks like GAMMA, ABACAS and TV that a ir Digitized cartoons, Depend and the parents of the children who often watch Digitized foreign cartoons, the parents and children that the researchers will interview are coming from Magmata City, Patters, Tagging 7 | page ND Guenon City. In two months the researchers will be able to gather all the data that are needed in this study.Although this research is carefully prepared, there will be some unavoidable limitations like the limited availability of the local network and Depend representatives, weather and the location where the researchers will conduct their interview. The researchers will interview the parents of the children who often watch Digitized cartoons, their children and representatives from ABACAS, GAMMA and The researchers will interview them by the end of October. The researcher will conduct an interview with he parents and their children at their residence and the representatives will be interviewed at their office.Definition of terms Cartoons A cartoon is a form o f dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically nonrealistic or semanticist drawing or painting intended for satire, caricature, or Depth Department of Education (abbreviated as Depend; Filipino: Quarrelsomeness's) is the executive department of the Philippine government responsible for ensuring access to, promoting equity in, and 8 | page improving the quality of basic education. It is the main agency tasked to manage and govern the Philippine system of basic education.It is the chief formulator of Dubbed When videos from other countries have been translated. Foreign engage A language indigenous to another country. It is also a language not spoken in the native country of the person referred to. Mainstream It is the common current thought of the majority. It includes all popular culture and media culture, typically disseminated by mass media. Nationalism A feeling that people have of being loyal to and pr oud of their country often with the belief that it is better and more important Han other countries.
Earning a Degree Through Distance Education Essay
We now live in a world where mobility is vital to our everyday existence. A world where access to everything must be instantaneous and adjustable in order to suit the ever accelerating pace of todayââ¬â¢s lifestyle. Everything today is taken for granted due to the ease by which everything can be had due to the advent of internet technology and its accompanying changes in work and education criteria. Gone are the days when we had to wake up at six in the morning in order to make it to school on time. No more long commutes nor cold winter days on the bus just to complete the school attendance and get that much coveted grade. For those of us who have not the luxury to attend a traditional educational institution, distance education is a godsend. In order to prove this point, I would like to present myself as a prime example of a skeptic who came to reap the benefits of distance education learning. Although not everybody is cut out to attend and eventually earn a college degree or its equivalent through distance education, most people who are considering going back to school believe just as I do, that it holds more benefits for us as students than those who have to attend a regular college. To begin with, distance education is beneficial to those who wish to complete their high school or college degree but do not have the time to take off from their daily tasks in life in order to commute to the school and attend to the regular student activities. What they do have time for is just to attend the classes at a venue that does not require so much time and effort to get to. Then possibly, they can squeeze in some study and homework time between their other duties at home or at the office. As a part time teacher and mother to three boisterous children, I can attest to the fact that if it were not for distance learning education, I would have given up on trying to attain an associate degree in Early Childhood Education even before I started the course. As a wife and mother, my priority will always be my family. But that is not to say that I should stop dreaming about advancing myself and getting further in my chosen career which is education. The only way I can do that is if I will be able to attend classes that have a flexible class schedule in order to accommodate the needs of my family. I found the solution in the distance learning classes. It was really very easy for e to get started in the classes because I had an open schedule and attended the classed online whenever I have the time to do so. I can attend classes while at home or on the road using my laptop and wi-fi internet connections. Due to the ease by which I can attend my classes, I never have a reason to miss a day of school. There is no such thing as my child being sick or my car breaking down so I could not come to class. Distance learning education also allows the student to learn more than just from lectures and classroom interaction. As a distance education learning student, I also learn from the school of real life and its accompanying experiences. I am not limited merely to what is taught to me because the only limitation available are the limits that I place upon myself. As a part time teacher, I have to admit that I had my doubts about distance learning education. I first thought of it as a lazy persons way of attending school. I thought that people who attended distance education classes were slackers without any dreams for their future. But, after giving the classes a fair chance, I realized that it was just like attending regular school, and sometimes, proves to even be more grueling if not for the fact that I am allowed to learn at my own pace and capability. The only competition I had was myself. As a mother, I benefit a lot from this system because it enables me to plan my classes around the activities of my children and make sure that I will always be available when they need me. It is no joke taking care of three children, one of whom is in her pre-adolescent stage and is in constant need of a motherââ¬â¢s guidance in her life. Distance education allows me to be a constant presence in my childrenââ¬â¢s lives and also allows us to bond together even while I attend classes because it becomes a fun activity for the family. While I attend my distance education classes, my children are sitting alongside me reading their lessons and working on their own assignments. Distance education has helped me improve my personal relationship with my children because they do not see mommy as simply an authority figure anymore whom they have to follow without question. They now see me as an equal who also makes mistakes and also has similar problems in school as they do. It gives us a common point for discussion as we compare our test results and talk about my classmates who they get to see over the webcam while I am in class. More importantly, distance education helps me save money on baby sitting payment for my nineteen month old son. Actually, distance learning education has helped my family save thousands of dollars a year that would have been spent on my daily commute to the university. These days, I can be home in a reasonable amount of time to spend with my husband and children before I attend the classes I signed up for after they have gone to bed. The detractors of distance education say that the quality of education suffers because of the questionable quality of education and interactivity between students and lecturers. My answer to this is simple, regular schools have to deal with the same problems on a daily basis. Nobody every questions the quality of their education or their lecturers. Just as I mentioned above, I too was a skeptic until I had tried and tested the system. Now, I definitely prefer the ease and simplicity of distance learning education for a college degree over attending the regular schools. Each of us have our own idea of what kind of educational institution will suit our individual needs and personalities, the choice of distance learning over traditional learning is something that falls under a personal preference. I have made my preference clear. Distance learning education has more advantages over traditional learning institutions in more ways than one simply because our lifestyles now have highly different requirements than the past decades. Thanks to the mobility offered by laptops, even the educational landscape will continue to change and evolve with the needs of the times. Something it did not have a need to do, nor have the capability to perform in the past. It is therefore my belief that earning a degree via distance learning education will soon become an acceptable and popular norm that shall be the wave of the future.
Friday, August 30, 2019
Globalization of the Media: A Bicultural Womanââ¬â¢s View Essay
Does globalization mean weââ¬â¢re being conditioned into thinking only of CNN or Al Jazeera when disaster strikes and we need detailed news of an event? Yes, very likely, because many media in the Arab world fall short of the task of providing good, accurate, news thatââ¬â¢s to the point. Can we face globalization? Should we be part of it? What tools can we manipulate to our advantage? What role can women play in globalization of the media? Do they face obstacles? Doesnââ¬â¢t it hurt us when foreign journalists report wrong information about us? Shouldnââ¬â¢t we help them by making it easy to get the right information and not fall into the same trap of doing to them what they do to us? 1. NEED FOR UNDERSTANDING & BALANCED INFORMATION ON BOTH SIDES: We need more media that can understand our cultural backgrounds and societal needs on both sides of the cultural divide ââ¬â i.e. those that strike a balance between accurate information and understanding of the storyââ¬â¢s background. All too often reporters are parachuted into a country to cover a hot story without having solid grounding in the subject. This applies to Arabs as well as Americans and Europeans. Iââ¬â¢ve seen it happen in many countries and we need to rectify that. U.S. and European correspondents often arrive on Arab shores with no notion of whatââ¬â¢s happening in the country or the region, little or no knowledge of Arabic (or French) and expecting everyone to understand them in English, for example. Some donââ¬â¢t do their homework and donââ¬â¢t read about the background that led to recent conflicts, as if they exist in a vacuum. Itââ¬â¢s a major failure on their part. An American reporter I know was too scared to enter Tripoli (Lebanon) during one of the major firefights of the Lebanese civil war, took a taxi to the edge of the city, saw some exchanges from a distance, ran back to Beirut, filed the story with a Tripoli dateline and proceeded to detail the raging battle which he never really saw. There are many such stories from all over the world. Thatââ¬â¢s a great disservice to the readers, viewers, listeners and browsers. 2. THE GENDER PROBLEM: On the gender front, an Arab woman journalist may be lucky to cover the same news as a man, but she canââ¬â¢t expect the same pay. Why? ââ¬Å"Thereââ¬â¢s a ceiling women canââ¬â¢t penetrate in media and government,â⬠says May Kahale, a veteran journalist and media adviser to former Lebanese president Elias Hrawi. Mona Ziade, news editor at The Daily Star in Lebanon, notes that womenââ¬â¢s coverage of politics and other ââ¬Å"serious issuesâ⬠is fairly recent and continues to raise male suspicions. Which is why women have to strive harder to prove themselves and abide by very professional standards to be taken seriously, and be respected. According to Dr. Mohammad Ibrahim Ayesh of Sharjah University, the chances of Arab women in the media are still limited compared to men and the lack of opportunities for professional growth is a major depressant they face in media organizations. He attributed this to traditional stereotyping of women in the media as consumers only concerned with beauty and fashion and lacking the ability to think and make decisions. Another obstacle is that media work requires flexible hours and mobility, which often conflicts with the responsibilities of married women, who have children and homes, he added. Why donââ¬â¢t we have stories of women who have succeeded in this field highlighted in our own media? Why donââ¬â¢t we make them available to foreign media in their own languages? It doesnââ¬â¢t take genius, just a bit of effort. I spent many years covering the Pentagon (in addition to the White House, State Department and Congress) and enjoyed writing on defense and security issues, focusing on weapons, rapid deployment forces, low intensity warfare, terrorism and nuclear proliferation. Mastery of languages is very important. Itââ¬â¢s helped me in many situations. Reading Farsi (with my command of Arabic) helped me cover stories in Tehran; knowing Greek enabled me to decipher the Cyrillic alphabet while on assignment in Moscow and while living in Cyprus; and being fluent in French has served me in many locations, like North Africa and elsewhere. Thinking and speaking in Englishââ¬â¢s many variations is my strength. If women are to prove themselves in the field ââ¬â and many have excelled over the years ââ¬â they should do their homework, and more. They should keep pushing that executive glass ceiling by being experts in areas not considered ââ¬Å"womenââ¬â¢s issues.â⬠3. HOW ARAB MEDIA SHOULD COUNTERATTACK: On November 26, the Arab League opened a two-day conference to discuss how to deal with the worldââ¬â¢s eagerness to equate Islam with terrorism and started a fund with an initial $1 million donation to finance research and publications to promote dialogue among civilizations. Thatââ¬â¢s great, but we need to ensure the availability of satellite broadcasts (mostly in English), good use of the Internet, and an army of articulate communicators who can convey the ideas of peace, common humanity and fairness to all in non-rhetorical language, short sound bites and cyber kilobits. Arab media need to counter-attack, but I would argue that to do so, they must act decisively, promptly and credibly. The Detroit Free Press, published in the city with the United Statesââ¬â¢ most concentrated Arab-American population, is trying to better understand and explain issues concerning Arab-Americans and Muslims. It has a list called ââ¬Å"100 Questions & Answers About Arab-Americans: A Journalistà ¯Ã ¿Ã ½s Guideâ⬠to help with more accurate journalistic portrayals of Arab-Americans, their backgrounds, culture, religions. The Florida-based Poynter Institute, which specializes in media matters, ran an online article called ââ¬Å"Understanding Ramadanâ⬠with links to various sites journalists could use as resources. Equally good were two features in the Seattle Times Online called ââ¬Å"Understanding Turbansâ⬠and ââ¬Å"Interpreting Veilsâ⬠with illustrations and descriptions of headdresses worn by men and covers for women. We should have such information handy to provide our media contacts. Speaking on Arab-American perspectives on the anti-terrorism war, the president of the Arab-American Institute in Washington, James Zogby, delivered the Secretary of Stateââ¬â¢s Open Forum address in December, noting that his community can play a bridging role in the Middle East. ââ¬Å"We understand the reality of the region,â⬠he said. ââ¬Å"We also want to have input in the discussions about how we approach the Middle East.â⬠So what do readers in America, for example, really want? Pam Johnson writes on the Poynter Institute site that international news needs relevance. ââ¬Å"For many Americans, what happens in the Middle East, Western Europe, Great Britain, Afghanistan, the Indian sub-continent, and the rest of North America now is a subject of great interest,â⬠she said. ââ¬Å"Similarly, events in the United States that are related to the U.S.-led ââ¬ËWar on Terrorismââ¬â¢ take on greater importance.â⬠The Columbia Journalism Review of November/December 1997 ran a story entitled ââ¬Å"Reporting Foreign News: Who Gives a Damn?â⬠Author James F. Hoge, Jr. wrote that except for the collapse of the Soviet Union in 1989-90, the coverage of international news in American media had steadily declined since the late seventies, when the cold war lost its sense of imminent danger. The reason: A world less threatening to America is less newsy, he reported. Or as one TV executive said, ââ¬Å"sunshine is a weather report, a raging storm is news.â⬠Journalists have also ignored historians, wrote Charles Bowen in Editor & Publisher. He pointed to a new history-rich website called History News Network (www.historynewsnetwork.org) as a potentially powerful resource, providing linked headlines to its latest analyses. Shouldnââ¬â¢t the Arab World have something similar to serve its purposes? George Krimsky, a veteran foreign correspondent and editor with the Associated Press, who now has a consulting firm, co-authored a very useful book called ââ¬Å"Bringing the World Home: Showing Readers Their Global Connections.â⬠Itââ¬â¢s an invaluable resource for Americans who donââ¬â¢t see a link between their own back yards and the universe at large. Arabs can help by finding links between what interests Americans and their own region. It just requires homework, research, and perseverance. Several organizations award journalists for the work they do and risks they take to inform us about whatââ¬â¢s happening in the world, or even in our own neighborhoods. We should support these awards and create worthy prizes. I was heartened to learn that the conference of Arab news agenciesââ¬â¢ federation which met in Doha in December recommended the establishment of the federationââ¬â¢s own internet site in English and Arabic and another site to counter the negative image portrayed in the perceived campaign against Arabs and Muslims. I would still like to see more references made to womenââ¬â¢s participation in that effort and mention of how the image of women in the Arab world can be presented in a positive light, not via stereotypes. ââ¬Å"Empowering Arab & Muslim women is the key to eradicating terrorism at its sourceâ⬠was the headline of an article by Lebanese journalist Saad Mehio in The Daily Star Dec. 12, 2001. 4. RECOMMENDATIONS: With all that in mind, here are my recommendations for positive change: Women journalists should have facts ready at their fingertips, ask intelligent questions, be persistent without being obnoxious, show inconsistencies in whatââ¬â¢s being said and done, document everything, and be thorough. Arab women journalists need to learn American English fast and tune in to the nuances of official Washington before presuming to know how to cover the White House, State Department, Pentagon, Capitol Hill, etc. They also need to understand the intricacies of international finance and lending institutions if theyââ¬â¢re to cover the World Bank and IMF. They should be well versed in the language of international relations, treaties, history, geography, etc., before tackling the U.N. and its agencies. Thereââ¬â¢s a lot of legwork involved. Have female economists available to speak on western business shows about their economic concerns and the common ground that exists between people from the Arab world and other parts of the world. It would strike a responsive chord. Have female engineers or physicists or doctors or lawyers available to appear on TV shows, radio programs, in print, etc., to explain how things work in Arab or Muslim countries. They would probably find more in common with their sisters in the west than differences. Above all, have articulate journalists and media experts available to answer questions about the media and other issues of concern across the cultural divide. Hollywood has enlisted former heavyweight boxing champ Mohammad Ali to help Americaââ¬â¢s campaign abroad to show that the war itââ¬â¢s launched isnââ¬â¢t against Islam or the Arabs, but against terrorism. Why canââ¬â¢t the Arabs enlist Omar Sharif and women stars who speak English well to do the same and address the western world to talk about the riches of the Arab world and Islam, and even Christianity in Arab countries? One thing weââ¬â¢ve failed to do well is addressing the hinterlands in America and Western Europe. Itââ¬â¢s never too late to do that but definitely requires time, money and effort. How about mobilizing our women politicians to go out to De Moines, Iowa; Chicago, Illinois; Dallas, Texas; Athens, Ohio; Columbia, Missouri? Set them up to talk to womenââ¬â¢s clubs, get on womenââ¬â¢s talk shows and programs, even religious programs and talk about how their beliefs are similar to those of the women in the small towns and cities. We need to have a handbook of Arab-American legislators, Arabs whoââ¬â¢ve made it in business and science, the media, etc. Have biographies of them and summaries on how the political system in the US works at the city, state and federal levels. Some of these things are already available through Arab-American organizations, but need to be made available to us in simplified form. Itââ¬â¢s not just a matter of buying our way into the media and politics. Itââ¬â¢s more a matter of working our way through the system, by first understanding it. We canââ¬â¢t claim expertise in the field. Thereââ¬â¢s still much to learn. We should have media directories and handbooks of Arab experts available for correspondents who visit us or live in our countries. Make them clear, concise and user friendly. Update them regularly, make sure theyââ¬â¢re properly edited and printed on good paper and are attractive online. Itââ¬â¢s the details that count and lend to oneââ¬â¢s credibility. No matter how powerful or rich a mass medium, it cannot succeed if it does not offer accurate and unbiased information. We may present glossy pictures but if the text is bad, the whole story goes out the window. How do we contact the media? How do we write a letter to the editor or an op-ed column? Here are a few suggestions from the Arab American Institute in Washington, which also provides links to media sources. We can follow the guidelines and create our own local/regional version: 1. Be timely. Respond while the issue is still fresh in the minds of journalists and their audiences. Send your letter no later than a week after the article appears in print or is broadcast. 2. Be direct. The opening paragraph should contain your main point. You want the reader to be able to quickly identify your message. 3. Be concise. Your letterââ¬â¢s length will affect its chances of being published. Most publications will not print more than three short paragraphs. 4. Use words that convey a firm and resolute stance. If youââ¬â¢re writing a letter critical of news coverage, use adjectives such as distorted, inaccurate, out-of-context, one-sided, skewed. If you are complementing an article or editorial, make sure you note its fairness, balance and/or thoroughness. 5. Stay cool. Hostile or overly emotional language in your letter will hurt your chances rather than help them. Stating your case in a convincing fashion is the most important criterion for getting published. 6. Spread the word. Donââ¬â¢t just send your letter to the editor. You can maximize its impact if you send a copy to other people responsible for the article, such as the reporter, foreign editor or syndicated columnist, as well as those mentioned in the article, such as a congress member or public official. 7. Claim credit. Before publishing a letter, most papers will call to verify that you wrote it. Make sure you include your full name, title, address and daytime phone number in the letter. 8. Follow up. Inquire about the status of your letter with a phone call or letter. If you submit a letter in the future, the editor may remember you and give you more immediate consideration. In December, CNN and MTV ââ¬â two cable networks launched in the 1980s with different ownerships and audiences ââ¬â teamed up to offer viewers of both networks a series of reports on young people in Afghanistan. What an interesting experiment! Why canââ¬â¢t we have something similar with young women from a youth-oriented Arab station reporting on the plight of Palestinian women under siege, young people in Iraq, students in Sudan, or women farmers in southern Lebanon? In fact, I would propose creating an online news service for children, run by children ââ¬â letââ¬â¢s say ages 8-18 ââ¬â under the guidance of adults. Its young reporters can reach out to others around the world and share their concerns and fears about the planet they all share. Another place Iââ¬â¢ve loved to visit in the past few years has been something called the Newseum (or news museum) outside Washington. Itââ¬â¢s a magnet for anyone interested in news. We could easily have something like that in Lebanon, for example, dedicated to the news business, with exhibits in at least three languages and user-friendly, computer-generated, interactive displays. We must learn to network more effectively and develop media literacy programs for children and adults. A specialized media group defines media literacy as a four-step ââ¬Å"inquiryâ⬠process of Awarenessâ⬠¦Analysisâ⬠¦Reflectionâ⬠¦Action. Thereââ¬â¢s a lot that can be done online to reach a far greater audience than traditional media. One woman in New York called Amira Quraishi with a group of friends launched a non-profit organization called Muslims Against Terrorism and started a website. According to Wired News Online, they began with a spare website that tracked hate crimes and cited key passages from the Koran that call for peace, justice and tolerance. Within three weeks, the site had slick Flash graphics, a press kit, links to other good resources, links to the groupââ¬â¢s listserv and contact information for members. One of our shortcomings has been that weââ¬â¢re always reactive, not proactive. We need to change that. We should provide speakers, information, access, courtesy, and much more, in real time. We should learn to make friends with reporters and editors ââ¬â not with the idea of buying them, but with being good sources of reliable information to them. Itââ¬â¢s an easy task that should be taken seriously. We should learn to respect time and deadlines. We need to have long-term vision. Our editorials should be rational discourses, not irrational outbursts. If weââ¬â¢re going to set up more satellite stations to address western public opinion, let them not be carbon copies of what we already have. We need original content to face todayââ¬â¢s challenges. We need in-depth coverage of issues that concern our people and that have common threads with others worldwide. Letââ¬â¢s be creative about it. Weââ¬â¢re catching up in the use of technology, but shouldnââ¬â¢t bar access to its various manifestations. Blocking websites wonââ¬â¢t do it. Itââ¬â¢ll only make people want to try harder to reach the unreachable. We have too many armchair analysts. In Beirut, dozens of famous writers sit in cafà ¯Ã ¿Ã ½s and expound on matters about Lebanon and the world. They donââ¬â¢t travel extensively, they donââ¬â¢t mix with all manner of people, and they donââ¬â¢t even read English well enough to decipher American or British media. And yet they get paid for that. Itââ¬â¢s a disgrace. They should be dethroned. Analysis and good writing arenââ¬â¢t done by remote control. They require involvement, getting down to the grassroots, digging for facts, and constantly communicating with people from all walks of life. We in the Arab world should also learn to handle bad news. In the West they create crisis centers to handle the flow of information in an emergency. We tend to cover up things. Why? Weââ¬â¢d be more credible if we shared what we knew in a sober and rational way to help all those concerned, including ourselves. People will continue to stereotype Arabs and Muslims so long as Arabs and Muslims donââ¬â¢t present their case in an effective way, away from stuffy official statements that most people donââ¬â¢t believe anyway. We need substance. Itââ¬â¢s our job to change the negative image we have abroad. We have to bridge the cultural and media divide. Provocation wonââ¬â¢t get us anywhere. Communication will. To improve our image we need to clean up our own act, reform our methods, abide by media ethics, follow guidelines of good journalistic practice, promote transparency in our work, capitalize on our human assets, promote more women in the media to fill higher positions and provide balanced leadership. We need to coordinate better and should learn to share information among each other in a cooperative spirit. ââ¬Å"Keep it simple and donââ¬â¢t assume anythingâ⬠are two basic rules I used to teach my journalism students. Theyââ¬â¢re universal. Finally, always keep children in mind when creating a message. Theyââ¬â¢re the most impressionable and valuable audience we have and theyââ¬â¢ll grow up to become tomorrowââ¬â¢s leaders.
Thursday, August 29, 2019
Telecom Essay Example | Topics and Well Written Essays - 500 words
Telecom - Essay Example However, to serve simplified organizational goals that are specifically identified by smaller organizations, the need to design and establish a workable R & D that could address the mission and goals of the organization and within an identified budget would suffice. Smaller organizations can update themselves of telecommunications trends using various medium. As emphasized by Sachenko ââ¬Å"organizations are becoming internetworked enterprises that use the Internet, intranets, and other telecommunications networks to support e-business operations and collaboration within the enterprise, and with their customers, suppliers, and other business partnersâ⬠(1). In an article written by Rubin, it was disclosed that ââ¬Å"small companies spend proportionally more of their revenues on research and development than large onesâ⬠(par 1). Likewise, in another study, Klein revealed that ââ¬Å"small and midsize companies donââ¬â¢t know how to capture qualified research expenses and quantify them. Also, in most small companies, the R&D is heaviest up front, when they are developing products and servicesâ⬠(1). In this regard, small organizations could solve the problem by availing of R & D tax credits. As explained by Klein, " if youââ¬â¢re a startup and you donââ¬â¢t have research expenses for the previous three years, you can use 6 percent of your qualified research expenses to offset your tax liability, if you have any. If you donââ¬â¢t have tax liability, perhaps because you have no income as a startup, you can claim the credit prospectively and carry it forward into a year when you do owe taxes. The great thing is that thereââ¬â¢s a 20-year carry-forward provision for this creditâ⬠(1). Therefore, through availing of R & D tax credits, the amount of tax liability could be minimized depending on the income of the small organization. Likewise, by being aware and recognizing which R & D
Wednesday, August 28, 2019
Reducing Risk in Patient Falls through Scheduled Rounds Research Paper
Reducing Risk in Patient Falls through Scheduled Rounds - Research Paper Example 1. What three database(s) in the CCN library best address your research question (CINAHL, Cochrane, Medline, ERIC, (others; i.e. what subject heading would you use to perform your search)? The best databases that address the current research questions are Medline and CINAHL. The best subject option to use in undertaking the search would be ââ¬Å"reducing risk in patient falls through scheduled roundsâ⬠. 2. How can you focus or expand the search if initial search results are not satisfactory? The search will be focused or expanded to include variables such as patients in acute care and rapid response of nurses to call lights. 3. Describe ways you might refine your general search to reduce the number of results from your search. Can you use the EBSCO subject headings? What about the advanced search option using Boolean limiters such as AND. Once you have a reasonable number of relevant search results (10-30) what final limiters will, you set to reduce the search results further ( i.e., English language limiter, age limiters, publication year limiters, peer-reviewedjournallimiter, and/or human subject limiter)? Two most outstanding search reduction models that shall be employed are the publication year limiter and peer reviewed journal limiter. This is because as far as the issue of risk involved in patient falls are concerned, new researches are conducted by the day that tend to disprove existing facts. For this reason, it is always important to deal with the most current researches. Moreover, peer reviewed journals are more justifiable and valid in the face of undertaking academic research of this nature. Literature Review Portion of the Worksheet Your Name: Date: Your Instructorââ¬â¢s Name: Purpose: To find evidence to support an intervention that will change the outcomes. Directions: Type your search question below. Find AT LEAST SIX (6) studies to support the need for change and the potential intervention you have selected to solve the problem. Using the table below, insert and describe your six chosen research articles. Search Question: Reducing risk in patient falls through scheduled rounds APA Reference for Article Give the APA-formatted reference for the article. Check your APA manual (Chapter 7) for correct reference format. Built in APA formats and library citations may not be in the correct format. Peer Reviewed Identify whether it is peer reviewed or not Brief Description of Research Address the question regarding how does the information in the article apply to the project problem or proposed intervention. Summarize in your own words. Type of Research Indicate if the article describes qualitative research, quantitative research, a systematic review, a meta-analysis, or expert opinion. Discuss why this type of research is significant to the project. Study Outcomes/ Recommendations Describe if the study sample is large and global enough so that conclusions can be generalized to other populations. Can you take the study re commendations and use them as a guide? Is there a research tool you can use? 1 Bursell A. L, Ketelsen L. and
Tuesday, August 27, 2019
The strength of the economy of China and the future of the economy Dissertation
The strength of the economy of China and the future of the economy - Dissertation Example This essay discusses that economic development of a country measured by certain factors related to economics. The factors are the gross domestic product of the country, which relates to the standard of leaving of the people of the country. For developing a country, the government has to take certain measures. For making a sustainable development, the government has to assure that the financial base of the country is good. For making the financial base robust, the government has to use the sources available to them efficiently and should do sector wise development. In the era of globalization, when the economies of the countries connected with each other, the problem in one country can create problem to the whole world. In the year 2007, the economy of the United States has come under trouble. The reason behind the financial depression was that a large number of people got default, as they were unable to pay their housing loans. The bad debt amount of the bank increases at a level tha t the banks had to declare themselves default. The banks like Lehman Brothers bankrupted. As a result, the economy of the United States tumbled. As the economy of the country was down, the stock market indices also came down at that point of time. As an effect of the incident, the economy of all the countries get into problem as this is an era of globalization. The United States is the biggest economy of the world. When the largest economy of the world was under problem, all the economies get under trouble. The countries, which had trade relations with that country, came under a direct problem. This incident threw questions on the base of the United States economy. If the base of the economy was good, then they could avoid this kind of situation. This paper will research about the strength of the economy of China and the future of the economy. The researcher will analyze whether the economy is strong, or the base of this is as weak as the United States. Problem Statement Economy of China: The Cause of the Development and the Future of the Economy. Aims and Objectives The aim of the research is to analyze the economical condition of China, the developments made by the Chinese government, which made the country one of the most developed countries in the world. The researcher will also analyze that whether the future of the economy is also strong. To make the economy strong, the government has to make certain policies so that the base of the economy becomes strong. The base of the economy means the per capita income of the fellow citizens, the average educational qualification of the people of the country, the purchasing power parity of the persons. If the base of the country is strong, then the resources available to the companies in the country will be good. If the company can utilize the available resources efficiently, then the production will be at its best. If the company managed efficiently by the professionals, then the profit will also be good. The development of a country depends on the performance of the companies also. If the industrial production of the country is good and the number of export-oriented company is a lot, then the country will earn foreign currencies more. The objective of the project is to analyze the robustness of Chinese economy. The researcher will find about the policies of the Chinese government. It is to analyze that whether the policies of the government are favourable for the companies to do business in the country and whether the policy motivates the companies to export to other countries. The researcher will also an alyze the sources available to the companies i.e. the labours, raw materials etc. The qualities of the labours will also analyze by the researcher i.e. their competencies, educational qualifications. The purchasing power
Monday, August 26, 2019
UK Smoking legislation Essay Example | Topics and Well Written Essays - 1000 words
UK Smoking legislation - Essay Example However, the practice is allowed in a private house. If and when individuals contravene the specifications of this legislation, they can be fined à £50-1000. The persons who occupy or are responsible for the management of a smoking free zone have a duty to ensure that there are no-smoking signs in positions which are visible to all visitors, employees and customers. The sign must be size A5 or larger. The correct wording on the signage should be: ââ¬Å"No Smoking. It is against the law to smoke in these premisesâ⬠(Hughes and Ferrett, 2009). The words ââ¬Å"these premisesâ⬠can be replaced by the specific name of the premises, such as ââ¬Å"this hotelâ⬠. Another obligation is for the public transport which includes trains, taxis and buses, as well as business vehicles which carry more than one employee to display a smoking prohibition sign that has to be at least 70 mm in diameter. The sign must appear in every compartment that is designated for passengers (Great Britain Health Committee, 2005). There are some considerations (Hughes and Ferrett, 2009) that smoke free premises should look into: Tower Hamlets has a high rate of poor health and low life expectancy as compared to other parts of the country. Smoking happens to be the single biggest cause of death among the boroughââ¬â¢s residents. Smoking is the reason for the wide gap in life expectancy between Tower Hamlets and the rest of UK. At least one person dies in the borough due to smoking. The London Borough of Tower Hamlet council supports the no-smoking policy. The council has innovated a scheme that is aimed at creating a healthier society, protected from the effects of second hand smoke. In 2009, the council, under the Tobacco Control Alliance umbrella, introduced the Smokefree Business Award as a step to enforce the smoke ban introduced in the country in 2007 (Tower Hamlets Council, 2010). The program involves ensuring
Sunday, August 25, 2019
Management of change Coursework Example | Topics and Well Written Essays - 2000 words
Management of change - Coursework Example The success of this change, thus, can be measured ultimately by the difference in the work performed by the individual employees multiplied by the specific number of employees affected by the change. Without the individual perspective, the change management amounts to the activities performed without the goals or the outcomes being achieved (Reh 2015). The main overarching reason for imposing change management is to accelerate the rate at which individuals move successfully through the entire process of change so that the anticipated benefits are attained faster. Apart from this, there are other benefits coupled with change management. These include allowing users to feel supported and valued by the organization making an investment in them and improving the performances and outcomes of the organizations. Furthermore it generates a higher level of teamwork, involvement, openness and trust among the workforce as well as building a change capacity and capability within the organization leading to the improved ability to respond to new situations quickly. Implementing a change in the organizational culture and employing new processes can be considered as a challenging task. This is mainly because this process requires the transformation of how the people not only interact but also how they work. The organizations usually design certain activities that tend to minimize the resistance demonstrated by the users to the change in the program. There are numerous components of the change management. These include, Communication management, organizational change readiness, change adoption and change impact review. Considering the manner in which change management occurs, it cannot be denied that the change is tough. This is mainly because the people in the organization is to implement the approved plan, get each task performed on the critical path and side by side monitor the progress as well as
Saturday, August 24, 2019
Money Market Mutual Funds Essay Example | Topics and Well Written Essays - 1250 words
Money Market Mutual Funds - Essay Example Money market funds are viewed widely as investments that are as safe as deposits in the bank that provide returns that are higher than those of bank deposits are. Money market funds often store money that at the time is not in current investment due to the funds high liquidity. In the United States, the first money market fund was the brainchild Henry B. R. Brown and Bruce R. Bent in 1971 in the form of The Reserve Fund. It offered investors an opportunity of earning small rates on their cash, preserved in the fund (Scott-Quin). The rates were paid out in form of dividends to the investors. Many more money market funds sprung up in the United States thereafter. The Investment Company Act of 1940 of the Securities and Exchange Commission deals with regulating the money market funds within the United States. The act contains guidelines that restrict the maturity, diversity, and quality of money market fundsââ¬â¢ investments. A money fund buys the debt that is the highest rated with a maturity of less than thirteen months. A weighted average maturity of at most 60 days and a maximum of 5% investing for every issuer excluding repurchase agreements and securities of the government constitute the portfolio (U.S Congress 21). A FIDC insured account is an account in a bank involved in the FIDC program that has met the required standards needed for insurance by the Federal Deposit Insurance Corporation (FIDC). There are a number of account types that can qualify for this program, ranging from money market deposit and certificate of deposit to savings, NOW, and checking accounts. Deposits made in these accounts are FIDC-insured deposits and a maximum of $250,000 for every account is insurable by the FIDC. These deposits have some similarities as well as differences to the money market mutual funds. Both money market mutual funds and FIDC-insured deposits have high liquidity and flexibility levels (Garman and Forgue 154). Access of the money in the accounts in both typ es of investments is possible through making ATM withdrawals and writing checks whenever the money has needs. Money market mutual fund shares are redeemable at any time on a daily basis, though the fund may require a minimum account balance. The funds also often allow shareholders to write checks reflected on their individual account balances availing the use of shares for transactions. The FDIC insured investments, also known as money market deposit accounts give access to money in the accounts to the investors without charging penalties for early withdrawals. The two investments are both considered investment options with low risks. The accounts pay an interest rate that is higher than that of a passbook savings account (Thomas 208). In case the investment goes wrong, the FDIC, in the case of FDIC insured bank deposits, steps in and compensates for the loss in terms of insurance payments. Though it is not an investorââ¬â¢s right, if the money market mutual fund investment fails , there is a rare occurrence called ââ¬Å"Breaking the buckâ⬠where the dividend per share paid to shareholders is the standard $1 per share with the losses covered . The key difference between these two types of market accounts is the insurance of the accounts. The Federal Deposit Insurance Corporation is a government agency that insures banks and bank accounts. Money market deposits in banks that
Friday, August 23, 2019
Comparision of the similarities and differences between Economic Value Research Paper
Comparision of the similarities and differences between Economic Value Added (EVA) and Residual Income as a measure of corporate performance - Research Paper Example The purpose of this paper is to discuss residual income and economic value addded approach in order to compare and contrast their differennces and similarities. EVA is a concept created by the consulting firm Stern Steward & Company (Keys & Azamhuzjaev & Mackey, 2001). EVA is a wealth metric that is commonly referred too as economic profits. In mathematical terms EVA is calculated by taking net operating profits after tax (NOPAT) and reducing NOPAT by your total cost of capital which includes the combination of borrowing and equity costs (Exinfm, 2009). EVA has become a very popular tool in the corporate world. Many multinational corporations have utilized the concept to increase the value of their common stock. After the inception of EVA Coca-Cola stocks rose 200% from 1987 to 1993; another example is CVX whose stock rose from $28 to $75 in a five year span after adopting EVA (Chen & Dodd, 2001). Despite the these sucesss stories there is not enough emperical evidence to support the claim that adopting the managerial practice to optimize EVA is correlated with price increments in stock valuation. EVA is a concept that is relalative new in c omparison with other financial metrics such as earnings per share (EPS) and residual income. The application of EVA and its support and validity may replace EPS in the future an indicator that is included in the income statements of public corporations.
Dynamic Function Relationships Research Paper Example | Topics and Well Written Essays - 1250 words
Dynamic Function Relationships - Research Paper Example The study correlated the mechanical strength as measured by F-max with the thermal stability as measured by Tm, Cm, etc. Introduction Atomic force microscopy, the optical tweezers, alongside other nanotechnology tools has made it possible to induce and monitor large conformational changes in biomolecules. These studies are often performed in helping asses the biomolecules structure, their elastic properties, as well as their ability to work as nanomachines in cells. Stretching studies on protein have increasingly become of particular interest and they have been done in systems more than a hundred. All-atom simulation, such as those reported in refs, has helped the interpretation of such experiments possible. However, they have been limited by order 100 ns time scales. They, thus, need the use of large constant pulling speeds, which are quite unrealistic and elucidate the nature of a force clamp (region that is responsible for the force of pulling, which is the largest) Fmax. It is wo rthwhile noting that virtually all the all-atom, and experimental simulational studies merely address a small fraction of the proteins that are often stored within the Protein Data Bank (PDB). It is, thus, worth considering a large set of proteins in order to determine their largest force of resistance to pulling in any model that allows fast and accurate calculations. In this task, the structure-based model of proteins pioneered by collaborators of Go and applicable is implemented in many projects, seem to be most suitable. This is because the proteins are well defined in respect to the native structure. There are various ways of constructing a structure-based model of proteins. However, their variances differ in the choice of their effective potential, the nature of their local backbone stiffness, course-grained degrees of freedom, and the energy related parameters. The crucial choice concerns making a decision about the interaction between the Count of amino acids as native conta cts. Research has shown that organism often try to adapt their proteins in order to function more effectively within their range of environmental temperature. This implies that proteins, in general, have a certain limited temperature range in which the structural range is maintained. Anything that lies outside this specific thermal span causes denaturalization to occur with the corresponding function loss, such as the enzyme activity. Changing the intrinsic thermal stability of proteins can be achieved through alteration of the amino acids or otherwise extrinsically through addition of the suitable stabilizing effectors such as coenzymes, peptides, cations, and membranes. This paper deals with the mechanical strength of proteins and their thermal stability with a focus on making comparison between the two. In order to appropriately make comparison between the mechanical strength of proteins and their thermal stability, there was need to correlation Cm, Tm, and normalized B-factor an d F-max. In this regard, a mode of experiment B-factors from the PDB database, the experimental lists of protein resilience, single molecule pulling, and protein motion by ANM were used in this study. Materials and Methods The design method to be applied in this study would be a quantitative research design. In social sciences, quantitative research is used to refer to systematic investigation of a phenomenon through a computation technique. The aim of the quantitative
Thursday, August 22, 2019
How Information Flows Within an Organization Essay Example for Free
How Information Flows Within an Organization Essay Information has to travel through different types of pathways in order to be received and used. Think of the pathways of information like the transit system. Information is loaded into systems by using input devices, like keyboards or touchscreens. After the information is imputed it is transferred to some type of storage medium, whether hard disk drive, RAM, or CDââ¬â¢s or DVDââ¬â¢s. Once this information is transferred it is then able to be accessed and used as long as the correct permissions are assigned. The storage allows for future access and the ability to retransmit the data to another device, by using the LAN, WAN, Internet or removable devices like flash drives or external hard drives. The ability to create and use information would not be possible without the hardware that allows the user to input the information they want others to read or use. It can go down to basic components like computers, keyboard, hard drives, etc. However, in conjunction with the hardware there has to be software which outputs the data so the user can read it. Once the data is read the user can create databases or upload the information to different locations like a cloud based server. Once again with the ability to do this would not be possible without special types of hardware that allows this. The hardware in reference is NIC cards, routers, switches, hub, etc. All of these things make it possible for information to be transmitted around the world. Of course to simply transmit data and information around the world could be a very simple thing, until you add in the steps necessary to protect the data. In my current job we do not use very much resources to transmit data or evenà create it. However, a company that we work for uses networks and even special communication cables to transmit and receive data from different devices within the building we are working. Basically there are controllers that connect via a two or three conductor cable and which connects to devices mounted on air handler systems. These devices take in an enormous amount of complex data and regularly transmit the data to the controller which then relays the information to a computer that is on the mainframes network. This network allows the company the ability to have remote access to the controller which allows them to be able to change certain values in order to make the air handlers run more smoothly. Some of the data that is transferred include, outside air pressure, discharge air temp, return air temp, and there are even safety measures transmitting to ensure smooth operation. Once an alarm is triggered the device sends data to the controller which then relays the alarm to the computer which outputs the reason for the alarm and specifies what triggered the alarm. A technician can then go on the computer and adjust whatever values need adjusting to remove the alarm and resume proper operation. Without this network of devices and controllers and computers there would be no way for these issues to be resolved in a timely manner. Seeing how allot of the work we do is in Charlottes main healthcare system, by us not being able to have quick and painless connectivity many peoples wellbeing could be at risk. The one thing the company I work for makes sure of is security for their systems and networks. Although the physical network is not part of the companyââ¬â¢s infrastructure it is protected from other people trying to access it because it is their equipment, cables, controllers, and devices. The hospitals have no access to these systems because one wrong value can be the difference between freezing temperatures or summer conditions in the building. The company, Johnson Controls, uses three different programs that have to be authenticated before access is granted. Firstly the technician has to slide their finger over the fingerprint scanner to access the computer that connects to the controllers. Seems like a correct finger scan would be all thatââ¬â¢s necessary for accessing the system, however, the IT personnel decided to add two more layers of security due to the nature of their business. Secondly the technician has to scan their badge into a cardà reader type of device that pops up a screen that greets the technician as a Johnson Control employee. Once again not enough security in the minds of Johnson Controls so the final security measure is an encrypted password, that if it is entered incorrectly starts the whole process over again. After talking with multiple technicians the consensus is that they cannot stand all the security measure, but they do understand the purpose. Perhaps the best measure the company has against potential invasions is that all the equipment they use from top to bottom is made by themselves. This ensures that only their employees are trained and permitted to use the equipment. Other people might look at the equipment and be dumbfounded due to the processes and certain protocols in place on how to use the equipment to access any information. Although I currently do not work in an environment that utilizes servers and multiple computers, I do see how information is passed through devices to controllers and finally to computers or networks. Even though there is multiple types of information the way it is used and flows follow the same path. Without hardware and software there would be no way to use and transmit the data. As the technology continues to change and become more advanced, I am sure the way information is used will change along with it.
Wednesday, August 21, 2019
Looking At The Subtleties Of Language English Language Essay
Looking At The Subtleties Of Language English Language Essay Have you ever read a poem and realized that a word has a meaning other than the literal meaning? Thats because words can have both denotative and connotative meanings. A denotative meaning is a words literal meaning. Its the definition you find in the dictionary. Connotation, on the other hand, is the association people tend to make with a certain word. A words connotative meaning often evokes an emotional response. The denotative and connotative meanings of words coexist. Think about the word snake. The denotative meaning is a reptile that typically has a long body, no limbs, fused eyelids, and a jaw that can expand to swallow large prey. Connotatively, snake means a deceitful, untrustworthy, or dangerous person. Even simple everyday words carry connotations. Think about the words home and house. The words may mean the same thing, but they have different connotations. House, meaning a structure where people can live, carries little or no emotional connotation. Home, a place where a family comes together, has a warmer, friendlier connotation. The connotative meanings of words can change over time. The word democrat, which now means a system of government by the people, used to have a negative connotation. It meant a prejudiced politician or leader. The word guy is now just a synonym for man. But back in the seventeenth century, the word guy referred to a grotesque person. This connotation came from Guy Guido Fawkes, who plotted to blow up the English Houses of Parliament. On November 5, 1605, the English burned a grotesque effigy of him, which was called a guy. Can you think of other words that have changed meaning over time? SCREEN 2 Word choice and context determine whether the connotation of a word is positive, neutral, or negative. For example, saying that someone is headstrong is neutral, as it is without judgment. Saying that a person is really determined has a positive connotation, while saying that a person is very stubborn is negative. Consider the words youd use to describe a project. Saying that the work is really challenging has a positive connotation, while saying that it is really difficult has a negative connotation. Similarly, a word can have different connotations depending on the context its used in. Think about the word genius, which means someone who is brilliant. It has a positive connotation, such as describing Robert Frost as a poetic genius. But genius also can have a negative connotation. Have you ever sarcastically called a friend who did something really foolish a genius? Lesson Activity Self-Checked Read more about denotative and connotative meanings of words. Then complete the Shades of Meaning table in the Lesson Activities. SCREEN 3 Denotation and Connotation in Poetry The French mathematician and philosopher Blaise Pascal said, Words differently arranged have a different meaning, and meanings differently arranged have a different effect. This saying holds true for poets, who often use both denotative and connotative meanings to add to a poems meaning. To achieve this, poets employ figurative language, such as simile, metaphor, symbolism, imagery, irony, and transferred epithet. Read Robert Burnss poem A Red, Red Rose to see how he uses simile to convey connotations of love. He compares his love to a red rose in the line, O my Luves like a red, red rose. Here, the word rose has connotations of delicacy and beauty. The word red connotes the passion he feels about his beloved. Burns also compares his love to a melody, O my Luves like the melodie, where the word melodie connotes his loves sweetness and harmony. SCREEN 4 Robert Frosts poems are also rich in connotation. Read or listen to Mending Wall, which is about two neighbors walking along the wall that separates their properties and replacing the loose stones. The neighbors were getting to know one another, but have started putting up defenses, which comes through in the lines: And on a day we meet to walk the line And set the wall between us once again. We keep the wall between us as we go. Denotatively, the wall is a boundary that separates properties, but it has a negative connotation of being a boundary between people. The negative connotation comes through using the words savage and darkness to refer to the neighbor who insists on the barrier: In each hand, like an old-stone savage armed. He moves in darkness as it seems to me Lesson Activity Self-Checked In the Mending Wall section of the Lesson Activities, write a 100- to 150-word essay about connotative meanings that you identify in Frosts Mending Wall. SCREEN 5 Like Mending Wall, Frosts Desert Places uses words rich in connotative meanings. Read Desert Places to see how Frost combines loaded words with transferred epithet in this poem. Consider the word benighted as it describes the snow in the line, A blanker whiteness of benighted snow. While benighted literally means nightfall or being overtaken by darkness, the word has the negative connotation of doubt, which relates to the speakers feelings of being hopeless and alone in the world. The vast emptiness of the landscape reflects the speakers loneliness. Frost also uses different denotative meanings of the word desert. In this poem, desert means a sandy barren area and it also means to abandon or leave behind. These meanings show that the speaker feels abandoned and lonely. SCREEN 6 Twentieth-century American poet Elizabeth Bishop was known for her use of detailed imagery and wit. Her poem The Fish is rich in denotation and connotation. At first glance, this poem is about how the speaker caught a fish and, after some consideration, let it go. The poet describes the fish as tremendous because the word tremendous has the connotation that the fish was not only large but also wonderful. Its a fish that has been through a lot and fought for survival. The rainbow that appears at the end of the poem has biblical connotations. It is reminiscent of the rainbow that appeared when Noahs animal-filled ark reached safety: à ¢Ã ¢Ã¢â¬Å¡Ã ¬until everything was rainbow, rainbow, rainbow! And I let the fish go. The speaker makes a moral decision to let the fish live. Lesson Activity Teacher-Graded Read Elizabeth Bishops The Fish and then write a 250- to 300-word essay in the Lesson Activities about the use of denotation and connotation in the poem. Explain what denotation and connotation add to the poem and how they affect its meaning. SCREEN 7 Like Frost and Bishop, Ezra Pound is another twentieth-century American poet. Read Pounds In a Station of the Metro to see how he uses different connotative meanings in this two-line poem. In this poem, the poet uses the word apparition to describe the crowds of people at a metro station. The denotative meaning of the word apparition is the supernatural appearance of someone or something. Used connotatively, it evokes images of ghosts and the spiritual world and, in that context, death. When the poet goes on to compare the faces to petals on a black bough, it reinforces the idea that the crowds at the station make him think about death and mortality, because the word black has the negative connotations of death and funerals. Lesson Activity Teacher-Graded In the Writing Connotative Poetry section of the Lesson Activities, write a short poem that has at least two rich, connotative words. Explain how the emotional or historical uses of your word choices influence the meaning of your poem. SCREEN 8 Throughout the ages, poets have used connotation to add to the meaning of their poems. Read Emily Dickinsons poem There Is No Frigate like a Book to see how she compares books to means of transportation to show that a book can take people to faraway lands. In this poem, Dickinson compares a book to a frigate, which is a nineteenth-century ship propelled by sails and oars. She also compares a book to a courser (a spirited horse) and a chariot. The meaning of this poem is best understood when you consider the historical context of the words frigate, courser, and chariot. These now-outdated modes of transportation were considered grand in the nineteenth century. The poet, writing in the context of her time, lends books an air of romance, pomp, and grandiosity. Now examine the meaning of frugal in these lines from the poem: How frugal is the Chariot That bears the Human soul. Dickinson uses frugal, with its positive connotation of being economical, to convey that traveling through reading books is inexpensive and accessible to everyone. Lesson Activity Self-Checked Identify five words from Dickinsons There Is No Frigate like a Book that help convey how the poet feels about books. Write the words in the table in the Lesson Activities, along with their definitions, connotative meanings, and some synonyms. Then replace the five words from the poem with synonyms that have a different connotation. Notice how the changes alter the poems attitude. SCREEN 9 African American poet Langston Hughes uses connotation to express how he feels about the plight of African Americans in twentieth-century America. Read Hughess Will V-Day Be Me Day Too? In this poem about the African American struggle for civil rights, he compares the condition of African American soldiers to that of Jews in Europe during World War II. Hughes uses words that have connotations of equality to highlight the predicament of African Americans. Consider his use of the word uniform, which means both same and a distinctive outfit worn by members of a group, in this case U.S. soldiers. Hughes uses this word ironically because racial segregation was still rampant in the United States during World War II. So although the army uniform was a standard outfit for all U.S. soldiers, it didnt make the wearers uniform, or equal. Hughes also uses the word connotatively. A uniform is not just an outfit for soldiers but a symbol of national pride and loyalty to ones country, as depicted in the lines: I am a Negro American Out to defend my land Army, Navy, Air Corps Even though African Americans donned the army uniform and fought side by side with other races, their honorable service did not ensure acceptance and safety for them, as these lines suggest: When I take off my uniform Will I be safe from harmà ¢Ã ¢Ã¢â¬Å¡Ã ¬ SCREEN 10 Like other great poets who use shades of meaning in their poems, William Shakespeares poetry is rich in connotative meanings. Read Shakespeares Sonnet 138, which is a lovers lament that his beloved doesnt take him seriously because hes young. Look at how Shakespeare uses the word lies in the line, I do believe her, though I know she lies. Here, the word lies has negative connotations. Not only is the speakers beloved dishonest, she is also unfaithful, as she lies down with other men. This can be derived from the sonnets first line When my love swears that she is made of truth, wherein the speakers love is claiming to be faithful but he doesnt believe her. The word vainly also has negative connotations in the line Thus vainly thinking that she thinks me young. The poets mistress is proud of her own maturity but thinks the speaker as immature, while he tries unsuccessfully to make her think otherwise. Lesson Activity Teacher-Graded Explore the nuances of the words used in Shakespearean sonnets. Choose one sonnet from the collection of Shakespearean sonnets. Go to the Lesson Activities to chart examples of denotative and connotative language used and describe their effect. SCREEN 11 Summary Poets often use denotative and various connotative meanings of words to add to their poems meaning and depth. Recall that denotation is the literal dictionary definition of a word while connotation is the association people have with a word or the emotional response that a word evokes. Since connotations change over time, it is important to consider the contextà ¢Ã ¢Ã¢â¬Å¡Ã ¬whether historical or culturalà ¢Ã ¢Ã¢â¬Å¡Ã ¬of a poets words to understand what the poet is truly trying to say. Poets also make use of figurative language, such as simile, metaphor, symbolism, imagery, irony, and transferred epithet, to add to the denotations and connotations of the words they use.
Tuesday, August 20, 2019
How Does Social Class Affect Life Chances?
How Does Social Class Affect Life Chances? LIFE CHANCES SOCIAL CLASS CONTINUES TO HAVE A SIGNIFICANT IMPACT ON LIFE CHANCES OF INDIVIDUALS IN THE CONTEMPORARY UK. DISCUSS THIS VIEW, USING APPROPRIATE EVIDENCE. In a modern western society individuals strive to achieve the things that are labelled as desirable, the best phone, a big house and a nice car. These are all known as commodities alongside education, health and housing but these commodities are very rarely distributed equally and so actually achieving these things can be difficult (Stroud, 2001). The ability and opportunity a person has to achieve these commodities is known as a personââ¬â¢s life chances. There are various factors that can determine a personââ¬â¢s life chances including genetic inheritance, social class of parents, education, childhood poverty, family, attitudes and discrimination, plus many more (Aldridge, 2004). A personââ¬â¢s life chances will often be determined by their social class within their society. Social class is one of the oldest and possibly one of the most persistent inequalities in British society. Classes are groups of people that all share the same ideals, opportunities and cultural belief s. These class systems can be defined by achieved or ascribed status. Achieved status is status that has been worked for, whereas ascribed status is from birth. Some class systems have social mobility, which gives individuals the opportunity to move up or down classes. Throughout history there have been records of many different class systems, including slavery, the feudal system and the Hindu caste system. Some of these class systems still exist even in todayââ¬â¢s modernised world. Despite many adaptions taking place as life continues to change according to the National Equality Panel the UK is still a long way from being a society of equal opportunity. There has been a lot of change over the last two decades that have indeed improved the life chances of many; these changes have narrowed the inequalities in earnings, gender and education for ethnic minorities (Timmins, 2010). The biggest inequality that can be seen within the UK would be with income, with the majority of the UKââ¬â¢s wealth being owned by only a small percentage. Within the contemporary UK there appears to be a class system divided into three categories, upper class, middle class and working class. For each of these three classes there will be differences in the kind of advantages or disadvantages the people within them can have. These differences may be recognised by obvious inequality with commodities such as council housing or privately owned housing in select locations, education at select schools compared to state education, private healthcare opposed to NHS healthcare and highly paid occupations against poorly paid or no occupation opportunities. There could also be disadvantages due to a personââ¬â¢s accent and dialect, appearance and clothing and the leisure activities that person indulges in. There may also be other less obvious inequalities, from social class, that can affect a personââ¬â¢s life chances. In a modern society social class and life chances depend largely on economic differences between groups, such as wealth and income, possession of goods, and a personââ¬â¢s position in society (SFEU, n.d). The biggest differences in social class within the UK can be seen through a personââ¬â¢s occupation. The upper classes can live off unearned income, such as land rents or inheritance. There are not many upper class people living off unearned income, despite there being some very wealthy people. In the UK most people fall into middle class or working class categories. The middle class is broken down into the higher middle class and the lower middle class. The higher middle class hold occupations in professional work such as law, medicine or owning businesses. This type of work requires education, qualifications and skills. While the lower middle class hold occupations such as teachers and opticians. At one time lower middle class occupations were sought after and would have bee n regarded as higher middle class, but due to these professions now being stable well paid positions they have decreased in class standing (Mills, 1956, cited in Anon, n.d). Working classes hold manual labour occupations and although this can often require a lot of skill it is not generally well paid (Anon, n.d). It is more than obvious to say that if a child has a good education and achieves high qualifications then that child is most likely to gain a high paying job. A person born into a family living in poverty would obviously not have the same opportunity to attend a top quality private school as a person born into a wealthy family. There is also the consideration of catchment areas with education that could prevent a person being able to attend a better school than provided in their local area. A lot of the best schools in the UK do have scholarship and bursary opportunities, however these do not always apply as some of the individuals from poorer societies are unable or unaware of how to apply for this assistance and if they do they could still be refused. For instance, a child from a council estate, living with unemployed parents on the outskirts of a city would not be able to go to a private funded school in a big city. Whereas a child with parents as actors will almost always be inst antly enrolled to the best private schools available. The main factor that affects health inequality in the UK is social class. There are many studies that show people born in to poor families have less chance of survival, grow up with poor health and may die at an early age. NHS waiting lists at an all time high, those individuals with either low incomes or no incomes are increasingly waiting longer for potentially lifesaving treatment. In contrast to this those people in what is considered the upper classes are able to pay to have treatment privately and almost immediately, also having the opportunity to choose the best surgeon/doctor to perform the treatment. There is also the fact that many working class occupations cause illness but the people suffering are unable to take time away from their employment for fear of dismissal. Health inequalities may not be directly caused by social class itself but more as a result of social class inequality. Poor health can be a result of poor living conditions, bad eating habits, behavioural habi ts such as smoking and drinking and lack of exercise (Macintyre, cited in Burton, 2014). Another difference between life chances and differing social classes is the way crime is handled. A lot of national statistics state that most crime is committed by working class males. This is not necessarily true as a lot of wealthy people often commit crimes but are not prosecuted. Even when they are prosecuted there are major differences in the treatment involved. For instance a white working class male arrested for fraud will find himself face down on the pavement and handcuffed behind his back. He will then be taken to a local police station, thrown in a cell and eventually interviewed for hours before having DNA, fingerprints and photographs taken before being released. In total contrast to this a wealthy public figure such as a politician or celebrity would be contacted through their PA or agent with a request to attend the police station at a time suitable and convenient for them. They will not be handcuffed, put in a cell or subjected to many hours of interrogation. They ma y have to provide DNA, fingerprints and photographs but this could also depend on the person in question. REFERENCES Aldridge, S. (2004) Life Chances Social Mobility: An Overview of the Evidence [online]. Available from: http://www.swslim.org.uk/documents/themes/lt10_lifechances_socialmobility.pdf [Accessed on: 25th February 2014]. Anon. (n.d) Social Inequality Class War [online]. Available from: https://www.google.co.uk/url?sa=trct=jq=esrc=ssource=webcd=4ved=0CE4QFjADurl=https%3A%2F%2Fhwb.wales.gov.uk%2Fcms%2Fhwbcontent%2FShared%2520Documents%2Fvtc%2F2009-10%2Fsociology%2Fj-griffiths-a2%2F08%2520Class%2520inequality.docei=cwUNU9qYGoLC7AaH0YGADQusg=AFQjCNHztbBO4TkYV-B6XSNIwk_jZoTLiAsig2=Jpwtyqz8c6wbtXevFwkpBwbvm=bv.61725948,d.ZGUcad=rja [Accessed on: 25th February 2014]. Burton, J. (2013) Class and Stratification Access Sociology [Class Hand-out]. Access to Social Science: Life Chances, Northampton College. 1st March. Crossman, A. (n.d) Sociology of Social Inequality [online]. Available from: http://sociology.about.com/od/Disciplines/a/Sociology-Of-Social-Inequality.htm [Accessed on: 27th February 2014]. Scottish Further Education Unit. (n.d) Sociology Social Stratification Intermediate à ½ [online]. Available from: https://www.google.co.uk/url?sa=trct=jq=esrc=ssource=webcd=5ved=0CFYQFjAEurl=http%3A%2F%2Fwww.educationscotland.gov.uk%2FImages%2FSocialStratInt12_tcm4-335917.docei=cwUNU9qYGoLC7AaH0YGADQusg=AFQjCNFy43tMDIvoc1psuuKEX06umWxxgQsig2=5lS1A_bga4yStmZ-aZ4NxAbvm=bv.61725948,d.ZGUcad=rja [Accessed on: 25th February 2014]. Sparknotes. (n.d) Social Stratification and Inequality. Modern Stratification Systems [online]. Available from: http://www.sparknotes.com/sociology/social-stratification-and-inequality/section3.rhtml [Accessed on: 27th February 2014]. Stroud, A. (2001) How Social Class Affects Life Chances [online]. Available from: http://www.markedbyteachers.com/gcse/sociology/how-social-class-affects-life-chances.html [Accessed on: 27th February 2014]. Timmins, N. (2010) Social advantages still shape life chances [online]. Available from: http://www.ft.com/cms/s/0/72110f9e-0ab1-11df-b35f-00144feabdc0.html axzz2ujHY6eXs [Accessed on: 1st March 2014]. BIBLIOGRAPHY Angel, L. (2007) Sociology (Analyse the relationship between social class and life chances)? [online]. Available from: http://uk.answers.yahoo.com/question/index?qid=20070121091107AADtlDM [Accessed on: 27th February 2014]. Bancroft, A. Rogers, S. (2010) Introduction to Sociology. Max Weber ââ¬â Class, Status and Power [online]. Available from: http://www.cf.ac.uk/socsi/undergraduate/introsoc/weber11.html [Accessed on: 27th February 2014]. Rafaelz5. (2008) Does social class still influence peopleââ¬â¢s life chances and lifestyle? [online] Available from: http://answers.yahoo.com/question/index?qid=20080810055743AA8X0wM [Accessed on: 27th February 2014]. S-cool. (n.d) Class [online]. Available from: http://www.s-cool.co.uk/a-level/sociology/inequalities/revise-it/class [Accessed on: 1st March 2014].
Monday, August 19, 2019
Restaurant Industry :: essays research papers
Discussion of the problem Sanjay Thomas, a second-year MBA student at M.I.T. Sloan School of Management has three choices after he graduates. The first one is an excellent job offer that he received from a top-flight management consulting firm. The second option is to open an upscale restaurant that will serve Indian gourmet cuisine. The third option is to open the restaurant with his aunt. Each option has positive and negative aspects, but when Sanjay compares them only the financial benefits are relevant. If Sanjay takes the job offered by the management consulting firm he would earn a salary of $80,000 a year. If he decides to open the restaurant, he would face a different scenario. To figure out Sanjayââ¬â¢s salary he would have to take into account three variables: number of meals sold, revenue per meal, and labor cost. If Sanjay opens the restaurant in partnership with his aunt, she would guarantee him a salary of at least $3,500 a month, and in return she would get 90% of all monthly earnings in excess of $9,000. Data Analysis Sanjay estimated the following statistics for the variables that affect the expected salary at the restaurant. First, the number of meals obeys a normal distribution with a mean of 3,000 and a standard deviation of 1,000. Second, the revenue per meals is $20.00 with a probability of 25%, $18.50 with a probability of 35%, $16.50 with a probability of 30%, and $15.00 with a probability of 10%. Third, the labor cost follows a continuous uniform distribution between $5,040 and $6,860. He also estimates that there are two fixed costs. One is the fixed cost per meal of $11 and the other one is non labor cost of $3,995. All these variables and fixed costs were used in a simulation software package to forecast the expected salary on the restaurant for the two situations: one running the restaurant by alone, and the other one, running it with his aunt. Each simulation consisted of 10,000 trials. The result of Sanjay running the restaurant alone is represented in Graph A. With a mean of $10,845 and standard deviation of $8,568 (Table 1), this option shows that the expected salary would be higher than the $6,666 monthly salary that he would earn in the consulting firm ($80,000/ 12). At the same time, the standard deviation projects a high variability on the expected salary, which means that there is the potential of earning more money than at the firm and of losing money running the business.
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