Marketing Strategy Analysis of Coca Cola

Task: As a trade consultant, working for Coca- booby, you ar required to provide them with a enunciate based on your analysis of the situation highlighted in the given up line form the Guardian wisespaper and your own research. Your typography should cover the kindle areas; A market analyze of their business One juvenile marketing objective for Coco-Cola. You should demonstrate the actions the company would have to take over for the next twelve months to gain this objective INTRODUCTION This report serves as a comprehensive marketing visit of Coca-Cola. This scrutinize get words the inbred and external operating environment, the varied strengths, weaknesses, and former(a) market forces cause change at Coca-Cola. To effectively act this analysis several(prenominal) tools and techniques were used to thoroughly regard the environment. They accept: P.E.S.T and SPICC Analysis, which was used to examine the extern al environment. 4 PS of Marketing and McKinsey 5 S which examine the internal environment, and; S.W.O.T Analysis Additionally consideration of the market size, social organization and actual trends were analysed to make informed recommendations. AUDIT OBJECTIVES The objective of this marketing audit is; To freshen the current marketing environment of Coca-Cola and lay down recommendations to improve Coca-Colas market share and competitive advantage. Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.

P.E.S.T. ANALYSIS Having e xamined the political, economic, social and ! technological trends, useful data was generated for a schema formulation, at Coca-Cola. The following represents a compact of the findings: (Refer to appendix 1 for definition of PEST Analysis). Political Manufacturers of spongelike drinks are change magnitudely guarded by legislation impact health and safety. It is presently mandatory that ingredients must be all the way labelled and an increasing amount of additives are not allowed. Coco- Cola must accommodate to meet changing legislative requirements. on that point has been... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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