EasyJet plc (airline strategy report) Assignment - 1

EasyJet plc (airline outline report) - Assignment ExampleIts technology is at a strong point though there is need for improvement with constant growth of new technology (Simister 2011). Threat of entry is very embarrassed compared to heavy budget connected to airline demands. Globalization is providing the political party with new opportunities for new markets allowing the keep company expands through different nations. EasyJet has a great potential of growth deep down the airline industry because of its ability to operate in small airports where other airlines in these airports is very low (Bamber et al. 2009).The diagram above indicates that EasyJet is in a favorable position giving it the ability to take up a growth strategy which is aggressive. It is evident that the airline is operating in a stable and engaging industry giving it competitive advantages coupled with significant financial strength.From the above analysis, it is quite evident that EasyJet strategy is adequat e in relation to the airline industry market demand. However, there are several issues that the company needs to address to strengthen its strategies. The following recommendations are necessaryThere is need for EasyJet to expand its geographic market to other market apart from its concentration in Europe and countries near Europe. By so doing the company will be able to capture low cost airline demand peculiarly in developing countries.In order to increase its competition in the low cost airlines, it is authoritative for EasyJet to improve its facilities of operating the flights. Improving its facilities will provide the airline with opportunities to operate better in markets. veritable(a) in establishment of low cost flights, EasyJet need to create different boarding classes to fit a wide segment of its target market. For instance, businessmen prefer business class while travelling which cannot be the same case for other individuals.The company can engage its customer through off ering mathematical group discounts for customer travelling as group. For