Internet: The Newest Mass Medium Essay -- Essays Papers

Internet The Newest Mass MediumIn order to break down the Internet as a mass medium, we first have to insure at the original intentions of the Internet. Origin everyy the Internet was utilized strictly by the government and educational institutions. Its primary purposes were research and education, although it soon became a smorgasbord of entertainment for a portion of the population through games, chat, and email. The idea of exploitation the Internet for entertainment and commercial use was outrageous to the current drug users of the technology, and when listservs began bill sticker advertisements, they did not respond well. These users wanted to keep the focus of this particular media truly narrow and two-dimensional, so to speak. However, commercialization of the Internet allowed for exponential growth in for-profit and subsidized sites, which generated a greater demand for a larger user base. Profitability became an issue as soon as the Internet became commercial. In the 1990s, the Internet wielded a significant impact on people and line of businesses of all types, and there were many organizations and individuals that grew concerned of this impact and new issues arose. From a business aspect, telecommunications companies began to worry that the Internet would take away their customers because people were now capable to place phone calls online with no long distance charges. From an individual, or popular population aspect, people were concerned with the social implications of the Internet, and the negative impact that plastered heart and soul could have on individuals or groups, such as children beingness exposed to pornographic content. There is also the growing concern of earnest and privacy, because not exactly can personal information be apply for illegal purposes, it can be used without someones knowledge, for trade purposes, which some people find to be an infringement of their privacy. The Internet is a breeding ground fo r freedom of expression and freedom of speech, which is why current countries such as China and Germany, have done everything in their might to detain the content made available to citizens. However, because of the Constitution, American government is purpose it rather difficult to set up a gatekeeping system, which will restrict content available within the United States. To allow the government to do this would completely defeat the purpose of such ... ...of thought was easily manipulated by the corporate/government cooperative that ran (and still runs) traditional old media in the United States.The versatility and multidirectional communication makes the Internet one of the most exciting mediums because content can be very diversified and users are not only able to receive messages, but they are able to respond as well. The Internet is an interactive medium with potential to expand even far than it already has. The Internet defies the controlled, one-way broadcast model of information distribution and empowers the user with the capability to talk back to the sender. ReferencesBeacham, F. (1998, December). Dark Alleys of the Internet weenie Beachams Questioning Technology Online, 20 paragraphs. Available http// ****CHECK****Grant, A., & Meadows, J. (2000). communication Technology Update (7th ed.). Massachusetts Butterworth-Heinemann.Public Agenda (2000). Internet computer address and Privacy. Public Agenda Online, 10 paragraphs.Available http//www.publicagenda.org/Schmesier, L. (1996, March 1). Why subscribe to gender online? CMC Magazine Online,7 paragraphs. Available http//www.cmcmagazine.com