SWOT Analysis. Avon Case Study Example | Topics and Well Written Essays - 1000 words

SWOT Analysis. Avon - Case Study archetypeStrengthThe ac union had a wide range of products to be marketed, from skin care to fragrances for both men and womenIt had a market coverage in 137 countries and marketed its products with the assistance of over 3 million sales representatives just about of the marketing strategies were directed towards the young generation which was termed as the most potential market segment in the personal care industry The company focused on direct marketing, retail selling through kiosks and on office selling as its marketing strategy which helped it to be focused and also simplified the organizational operationsWeaknessesAvons financial structure was remarkably weakening with stagnant sales revenue and lower bump off rateThe brand image of the company got fragmented due to over diversification of the product lineLack of aggressive purchase of Avon products by targeted customers, i.e. the contemporaries YIncreasing competition in online sellin gLoyalty in brand segments were unequal due to inadequate distribution channels Growth in all the sectors were not adequate, i.e. in the women section the company had a significant growth comprising of elderly females art object in the mens section the company was quite weak... in the women section the company had a significant growth comprising of elderly females while in the mens section the company was quite weak Inefficiency in the recruitment and retaining of quality employees Increasing competition in online marketing on with major disputes between the companys strategies and the interests of sales representatives Markets were weakening in the developed economies including the European surface area Opportunities The Personal-Care industry was growing, although it at a slower pace Reliable growth in the hair-care section in the market segment based on ethnic backgrounds of the customers Rapid growth was witnessed in the personal hygiene, mens fragrances and makeup/color cosm etics sections Spa services were gaining consistent attention among the customers and marketers as a metier to generate higher customer loyalty Personal care products were highly favored by the Generation X customers Kiosks were receiving more and more attention in the industry supply chain North and southern America were termed as the most potential markets for personal care products Online selling is most likely to gain a rapid growth in the near future The regulatory framework supported the operations of self-inspections, good manufacturing and maintenance of good relation with the regulatory bodies It had only two major competitors, i.e. Mary Kay Inc. and LOreal Mary Kay had no growth with weak existence in the women section Threats Mary Kay had only 8 categories of products with 200 different product lines primarily focused on the mens section with modified women customers Mary Kay also segmented its market only in